Force Factor’s goal was to drive more prospective buyers to their Amazon Product page with a goal of achieving the Best Seller Tag. . This would help boost their organic sales and drive their blended cost per acquisition lower.
We utilized audience and creative testing to find the best combination and to reach the right audience with efficient clicks and high conversion rates as reported by the Amazon Attribution platform. We then launched multiple campaign structure tests focused on increasing Reach, Traffic and Landing Page clicks in order to deliver the highest conversion rates possible.
Decrease in CPC
Increase of ROAS
Lower CPA
Our team of digital advertising experts created thumb-stopping creative concepts and supercharged their delivery with out best in class attribution.
Within 2 months of focusing on a specific product, we were able to obtain a Best Seller tag on Amazon while continuing to drive CPA’s down. An additional benefit that helped scale the revenue was the number of positive reviews that have started coming in on the product page.
Within 2 months of focusing on a specific product, we were able to obtain a Best Seller tag on Amazon while continuing to drive CPA’s down. An additional benefit that helped scale the revenue was the number of positive reviews that have started coming in on the product page.
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